How to drive traffic to your website - Actionable methods
OK. Now let's see the ...
2. Social traffic
I won't waste your time by talking about how important social media is ...
I have one advice tough ... Don’t try to use every single social channel! At least not from the very beginning ...
It’s a good idea to put all your efforts into the two your target audience uses most. This way you won’t suffer burn-out or spread yourself too thin.
With that having said, let's see a few channel-specific tips ...
- create custom lists and populate them with your like-minded friends and followers
- always share your posts as public and add a couple of hashtags too
- create a Facebook page for your site and share your content through it
- get in touch with other owners of Facebook pages in your niche and ask them if they could share your post on their page
- create a community page or group and invite people to join; you may not see traffic straight away, but you’re building up trust and expanding your network, which you can tap into at a later date
- share your content regularly! find a sharing frequency level you’re comfortable with and stick at it for at least a few weeks
- use hashtags for major keywords so your tweets show up in Twitter’s search results
- use images! tweets with images stand out a lot more than tweets without images
- use tools like Hootsuite or Buffer to send tweets when you’re asleep; this way you'll be able to cover multiple different time zones; but don’t rely on fully automating your Twitter account! use it live whenever you can!
- use Twitter’s search function to find people tweeting about your niche or your products! whenever you have a solution to their problem, send them a tweet and a link to your page
- it's a good idea to retweet other people’s content; will help you get noticed and they may return the favor when you tweet about your new post
- if you’re just starting out on Twitter, don’t expect too much until you have a lot of followers; focus on building trust and growing your network
- is a graphical engine, but is used by humans, so you need to focus on the very same main principles; place text over the top of your image and use it as a headline or a CTA
- whenever you can, use portrait rather than landscape
- ALWAYS fill out the description of your pin and always include a direct link to your content
- add the same image to multiple boards
- create multiple images for the same post and share them on multiple boards
- whenever you can, join group boards (you’ll need an invitation from the board’s owner) and share your content as well as other’s
- your images don’t have to be high quality to get a lot of shares; it helps if they look good, but it’s more about getting your images in front of the right people
2.4 Google Plus
At this point the future of Google Plus is quite uncertain. It seems that Google is going to shut down the consumer version of Google Plus over the next 10 months.
We'll see ... Till then ...
- Google Plus will allow you to write as much or as little as you like; use it to find your preferred format; you can share your content via a short micro-blog, or you can write a few detailed paragraphs
- always include a direct link to your page and don't forget to use a few relevant hashtags
- don't forget that we are talking about a Google "platform"! use visual content whenever you can!
- use efficiently and carefully the available publishing options; you can share your new post publicly, with people in your circles, with a specific user using ‘+’ and their username or with email addresses; is highly recommended to learn the differences if you don't want to get banned!
- find niche-related communities where you can share your content; just keep in mind, that each community has its own guidelines regarding self-promotion and behavior!
- on Google Plus you need to be active if you want to attract attention to yourself; if you want to build up a network, you need to get involved!