4. Use Social Media

Propagate with social media. There are a lot of social media platforms and most of them enjoy the high engagement. You can leverage these tools and enjoy free traffic. I agree with you that social media are tools for building authority and brand awareness. You can also use it to drive traffic to both your website and landing pages.

With platforms like Facebook, Instagram, and Reddit you can enjoy organic promotions. It may mean being skilful.

5. Use Contests and Events for Promotion

Do you know that your event signup page is a landing page? Many times all you have on it is just your event and its related details. Adding a price win to your event will drive more traffic to your page.

To gain more traffic you can use social media or even paid ads as we shall discuss soonest

6. Engage Paid Ads

It is also known as pay per click. In this form of ads, you are charged each time users engage with your content. Prominent players in this field are Google, Bing and Facebook. The good thing here is that the number of leads you generate is dependent on your cash. It is highly scalable and measurable.

It is scalable in that you can increase your budget at will. Also, it is measurable because Google allows you metrics that are working and generating results. It gives you an insight into the keyword users are using to find your landing page.