As internet marketers, one of our optimum goals is increasing growing our brand awareness. This is one of the biggest ways to increase our income. As we engage in social media, it is obvious that having an influencer around us can easily turn the table around. These powerful elements are good to work with; they are giants on whose shoulders we can comfortably stand.
Just before we start looking at how to identify influencers, it is good we give the concept “influencers a good definition.
Who or what are influencers?
An Influencer is a person who has developed a large follower base, simply by gaining their trust. They are usually known to be specialists in a particular niche, as such; their followers depend on them, believing that they are authorities that can be trusted. Their follower's trust is so strong that they base their opinions and conclusions on their influencer’s beliefs.
These influencers can be found in diverse life fields, ranging from bloggers, celebrities, religious, political, or thought leaders, and so on. Their followers constantly love to engage with them, which implies that, engagement takes priority over following when checking the commitment of their followers.
For Marketers, we find influencers very useful, as they can easily convince their followers to use our brand, but we must be able to locate and identify the right influencers.
Click the “Next Page” button as we take a look at approaching this influencers and later at how to identify influencer to help develop your brand
I like the way you worded this too. It made me smile.
Engage, engage and engage. In a sense, we need to start "flirting" with the influencer.
Great, have a fantastic week ahead, Louise
Reply
Louise, I nearly said you summarized it all,
Through following, commenting and other forms engagement you will achieve two important things
1) differentiate fake from genuine influencers
2) build a relationship with a genuine influencers
Thanks a lot for taking the time to go through the work.
Ayodeji
Have a wonderful day!
Barbara
After building a relationship with one, is it OK to ask them to comment on your posts and agree on how much you should pay them for that service? You are the first person to inform me that this was an option we have.
Thanks.
Edwin
Thank you Edwin.
1) One of the common ways to find influencers in your niche is observing people within your niche with high followers on social media.
Check their post and see the number of comments, likes that follows them.
But there is a need to be careful as this likes especially could have been paid for. like I said above, comments are not easy to buy like "like"
2) on the issue of asking for comments, for me, rather than ask for comment, I think you can ask them to mention you in their right up and refer to your blog or website, doing so you will have more value for your money.
Hope you find it useful,
Ayodeji
