I hope this has been of interest and/ or helpful.


* visualise your audience

* Create a profile

* Create the Persona and bring them to life

* Relate your persona to your website content

* Ask your persona questions ( make sure no one is watching !)

If you have any questions, please add them to the comments for all to see and I’ll try to answer them. If you have any idea that you can ad to this, add them to the comments and I’ll update the training.

Share it if you like. Like it if you like it.

I have made it available to all to use.

cheers James


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Magieken Premium
This is great advice. It is a simple & effectve way to personalize content for the reader. Thanks James
BillandSue Premium
Hi James,
This was helpful. Made me think (ohh no!). I am going to research with Google some more. Thanks again.
MaxDrljic Premium
Very helpful,thanks James :)
Give It A Go Premium
I like this idea James. There are many visual people out there so thinking of it from a specific demographic etc can be great, but putting a picture to the person is going one step further for the visual people. I'm still trying to get my head around the analytics but I certainly will remember what you have written here when I get on top of things there. Ange
JamesBB Premium
I added a small snapshot of google analytics demographic info on age groups. But you can also use site plugin analytics that will provide some more data.
ar20746 Premium Plus
I like your comparison with the real persons like Sarah, Ralph, Jack ... :)
Have a nice day. Joze.