How to Create a Marketing Persona
Draw a picture.. Have FUN.
Ok, so you don’t have to literally draw a picture, but if you can then great.
What I have done is to cut out pics out of magazines (am I showing my age?). I guess if you want to be clever you can find picture on the internet and print them out.
Again .. this is not totally necessary but, I think its FUN !
Finally, you have a visual picture and background information of your marketing persona.
What to do with your personas
Now, when you write an article, you can pick a persona and write it to that person.
When you go to start up a new website, create your personas first that suit your NICHE and then develop your website with these virtually real people in mind.
Ask them questions
Ask yourself, what would Sarah think of that article? Would she buy these products / services? Would Ralph get any value from reading this website? What does Jack need to know to help him earn some money online?
If you can't get a positive answer then review your content.
Just remember to RELATE all this to your own NICHE and create your own personas for your own website (not mine).