Be Authentic and Stay True To Your Brand Voice...
"Every brand needs a voice and part of creating a great content experience is ensuring you stay true to that voice. Authenticity is important for consumers interacting with brands online.
Consistency is also a vital part of branding in general, so every piece of content you create should be consistent with the rest of your message, as well as remaining authentic and true to your brand.
If consumers feel that your brand is unified, they are more likely to place their trust in you. Retain the same tone and style across every medium (social media, email marketing, website and blog) to enhance your audience’s content experience."
I think you will agree there's some pretty sound advice in these 4 pages of learning!
I hope you will be able to use some of the ideas to create the greatest content you possibly can.
This will hopefully attract a lot of attention and keep your visitors transfixed... reading your page until they reach the end!
Then what happens?
They will CLICK HERE NOW! :)
And hopefully you will be hearing from PayPal...REAL SOON! :)
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I welcome and appreciate any questions, feedback, opinions or comments you may have to offer. I hope you have found this post useful...if you did...please click the LIKE button and let me know what you think!
Thanks for taking the time...I know how busy you are!
Best wishes and much success...
Steve :)
Reply
I have worked in ad agencies most of my life, so I got to learn a lot about branding and how importnant it is...
What you said and a lot of money in the old days! Most corporate brand advertisers were less than patient I can assure you!
It never used to be like that...
I was lucky enough to see literally millions of dollars slip through the coffers of various television networks (and spend it) as a media planner buyer in ad agencies...
There used to be obscene amounts of money spent especially on TV advertising...this still goes on today in USA...superbowl...need I say more???
And it still goes on here in Australia as well..as good as social media is, and we can all write a million blogs...a 30 second 'targetted' TV commercial will always win...the difference today...social media has to be in the marketing mix!
There are reasons behind how the ranking system works...here's a link from one of Kyle's tutorials you might like to have a look at...it explains a bit about the ranking system, what you have to do and how you can work your way up through the ranks... Are You Up For Ambassadorship?
