Aesthetics are important...
"Visuals are key in the world of digital marketing. You could have the most interesting and valuable piece of content in the world, but if you’re not presenting it in an appealing way, your audience could miss out on it entirely.
Presentation and aesthetics aren’t nearly as important as the quality of the content itself, but they play a key role in the content experience.
Think of the AirBnb City Guides – with their stunning visuals accompanied by valuable, useful content that is on-brand, they’re creating an enjoyable and memorable content experience for their customers.
The Mexico City travel guide for example acts as a guidebook accessible from your tablet device or desktop, whether you’re on the move or at home planning a trip.
There’s public transit information, plenty of insider knowledge on 15 key neighbourhoods, maps, history and culture.There’s also suggested places to stay and beautiful imagery which transports you right to the heart of this bustling, vibrant Latin American capital."
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Be Authentic and Stay True To Your Brand Voice...
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I have worked in ad agencies most of my life, so I got to learn a lot about branding and how importnant it is...
What you said and a lot of money in the old days! Most corporate brand advertisers were less than patient I can assure you!
It never used to be like that...
I was lucky enough to see literally millions of dollars slip through the coffers of various television networks (and spend it) as a media planner buyer in ad agencies...
There used to be obscene amounts of money spent especially on TV advertising...this still goes on today in USA...superbowl...need I say more???
And it still goes on here in Australia as well..as good as social media is, and we can all write a million blogs...a 30 second 'targetted' TV commercial will always win...the difference today...social media has to be in the marketing mix!
There are reasons behind how the ranking system works...here's a link from one of Kyle's tutorials you might like to have a look at...it explains a bit about the ranking system, what you have to do and how you can work your way up through the ranks... Are You Up For Ambassadorship?
