2) Ok, once it's installed and "activated," now click "Settings." See Picture Below:
Now, click the blue box under the "Ad Manager" marked "Manage Ads."
You will be presented with your site, and it will have a number of dark green opaque boxes along with circles and plus signs. From here, you will be able to either delete a green box (by clicking the "X" in the corner), or add a green box by clicking the red circle with a "plus" sign.
<<<Click "Next Page...">>>
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MsMoneyHoney
Premium
All I know is that Google "usually" plays ads that are relevant to your content. However, with the ability to "re-target," they may continue to bombard people who have moved on from the initial page in order to achieve the repetition that is "usually" required to successfully entice a viewer to click the ad. The bottom line, technology is changing constantly. With that stated, there "may" be a way to "control" Google, or tell it what ads you like over others, but I haven't used it as yet.
Funkydunc208
Premium
What control do you have over ad content? What if the ad is so far removed from your niche? Is there a means of having ads that fit?