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MsMoneyHoney
Premium
All I know is that Google "usually" plays ads that are relevant to your content. However, with the ability to "re-target," they may continue to bombard people who have moved on from the initial page in order to achieve the repetition that is "usually" required to successfully entice a viewer to click the ad. The bottom line, technology is changing constantly. With that stated, there "may" be a way to "control" Google, or tell it what ads you like over others, but I haven't used it as yet.
Funkydunc208
Premium
What control do you have over ad content? What if the ad is so far removed from your niche? Is there a means of having ads that fit?