When your visitors first visit your site, it's not the products you sell or services you render that they would be impressed to look at, but your brand identity which is your logo. This is how crucial your site identity is to your business survival.
When your brand logo is not professionally-designed, your potential customers will come to a conclusion that you're not professionally-competent to handle professional operations and wouldn't ever want to consult with you.
Your logo represents your brand and must be captivating and unique.
How To Make Your Logos
It's very known that most internet marketers today wouldn't know how to design a professional logo for their business.
It's indisputable that most bloggers are good at writing but when it comes to creating beautiful and captivating designs, they're extremely-poor.
Consider the following while designing your logo:
1. Your logo must not necessarily be elaborate as we have the giant companies in the world like Coca-Cola, Google, Apple, CNN and many more using the simplest logos. For instance, I designed a simple logo using the Canva's design tool for my business and is as shown below:
2. Your logo must contain a selection of text which is a combination of letters that point to your site page or address and must be very effective when it's being used on your blog page.
3. Your logo must contain a unique brand mark which is simply a graphic item and must be relevant to your business.
4. You may want to combine both the text mark and brand mark to be included in the logo though this can be cumbersome but it's very promising.