An online business has only two assets. Or three, if you’re a dropshipper (the agreements you have in place with your suppliers).
1. Your own product(s). Affiliate marketers don’t usually have any (though you can and should; I’ll cover how to do this in a separate lesson).
2. Your customer/prospect email list. The #1 mistake I see almost all affiliate marketers make is not collecting their customers' names and email addresses and adding them to their list.
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