NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.


Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate.

==> Go here if that is you.

If you have any qustions about your "niche" or direction of your business and you wan to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

==> Millions of Niches, Even MORE Opportunity! Go Premium, and Solidify Your Future Now!

Tasks 0/2 completed
2. Choose YOUR Niche!

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lauren54 Premium

For my website I wanted to do recipes that I create. I want to promote health and fitness and different easy food recipes which people can follow. I was wondering if this would be easy to sell... e.g. find a recipe which includes a food blender.. promote a certain food blender from amazon. And then have some pictures in gym clothing, promote gym clothing from Nike etc... would this work or would you have to pick a certain product e.g. clothes and have the whole website just for that?

Thanks :)
donco6 Premium
Y'know, my advice is to start with the idea that you have and go with it a while. Over time, you'll almost certainly start to narrow your niche down further.

I would recommend, however, that you look first at other affiliates besides Amazon. I know they're the "big dog", but after putting many hours of work into promoting them, I've found more success at individual vendors through Share-a-Sale or Rakuten. Just my 2¢
lauren54 Premium
Perfect! Thanks for that :)
I love your idea @Lauren that's thinking ahead 👍
This sounds amazing and funny because i was thinking of doing something similar as I love cooking, inventing and trying new things in the kitchen. I'm nowhere where you're at as I just joined here like an hour ago. You definitely will drive traffic to your site as everyone is looking for anything healthy or fitness right now especially more now than ever that we are all on lock down and having to stay in and cook our own meals and eat and exercise at home. Best wishes to you.
My standard for Environmentally Sustainable Consumer Products, Services, Investments exist on the web links on various links. I hope to bring web links together that envision evolving consumer products that are designed to be recycled (lifecycle thinking), upgradable, repairable for the life of the consumer. Imagine never using a trash can and taking your plastic waste to your compost or community compost unit.
Hi there, so regarding the money making opportunity as an affiliate- in reference to the snack helmet, the gentleman created a website for a popular product that is already on sale and just created links on his page as to where to purchase i.e amazon ebay etc. Then receives commission for each sale?
I just want to know that i am understanding correctly?
a1jonuk1 Premium
Yes, that is what Affiliate Marketing is all about , you send visitors to your website to the company you are an affiliate for and in return they pay you a commission.
Brilliant!Super simple!:)Thanks so much for the response!
I think your on the right path @jacqua
Geografical Premium
Hello all,
As a premium member and pretty slow beginning, how doea one invite another person to view the opportunity I am undergoing. I'm pretty much stuck on getting a niche and keep hitting a brick wall every time I get back into the program.
I understand what the process is but cannot for the life of me, pick a bloody niche.
megawinner Premium
Hi George,

I recommend Affiliate Bootcamp. As I feel you wanted to help others to see this WA platform. This will help you as well as how to get people to see this site.
You could see this on the left side of your screen, click Training, you will see there the Affiliate Bootcamp.


a1jonuk1 Premium
I would second Florentino's reply there, Affiliate Bootcamp goes into much more detailed training.
GiniB Premium
What's your favorite thing to do? FIRST ANSWER!
Geografical Premium
Hello Florentino,
many thanks for your input and much appreciated. I initially started on the Certification program until the niche section, then switched to Bootcamp but was somewhat confused at the same area. Is it my understanding that I should place WA in the niche segment, if so Ill continue the training with more confidence.
Cheers Georg
Geografical Premium
Thanks mate, you pretty much hit the nail on the head.
Geografical Premium
many thanks for your suggestion and all the best,
Cheers, Georg
Geografical Premium
Hi Gini,
Thanks for your help, I'll work on that.
AnEnglishman Premium
Question on Amazon Affiliates if I may - I have set one up on travel accessories, creams, protection, sunglass' , you get my drift - I 'thought' of starting with a FB page, which I've started on -however, as its broad brush , I thought of adding PAGES rather than individual items - does this WORK and how do I get the required codes and how to input to FB - any thoughts, gratefully received.
Thanks for your time in reading this, appreciate your input
EmakAmelia Premium

Once you are an Amazon Associate or once you have applied to another affiliate programs, you'll get an affiliate link that you can copy paste to promote products related to your niche. Make sure you read their Terms and Conditions first.

Hope it helps,