Place Paid Ads on Your Lead Magnets

Facebook ads are definitely the most well-known ads currently, and bloggers are seeing a lot more success with them. You might also be interested in Instagram ads or Pinterest ads.

Advertising for services or products is what most people do, but lead magnets are something that few people do. You can achieve amazing results by doing the latter for these reasons:

• More cost-effective – These ads tend not to be as expensive as ads for products you sell. The long-term benefits of having leads on your email list and being available to keep in touch with them are clear.
• Convert Cold Traffic to Warm leads– Through ads, you can convert cold traffic to warm leads. This will allow you to turn cold leads into warm leads, which in turn will lead to sales. If people feel warm and comfortable, they will be more inclined to buy from your company.

To Retain Your Subscribers Setup an Automated Email Series

While it's important to get people onto your guest list, it's not the only thing. Now it's time to wine-and-dine with them. Let them know why you are important to them and what you can provide for them to live better lives.

You can do this by creating an automated email series. This is an already-created sequence of emails that you will be sending out periodically. Once you’ve added someone, the sequence will be activated to begin emailing them.