Let’s take a closer look at these elements ...

1. The overall design of your blog

Design. Again. It’s like a fixation, right? Well, it’s definitely not the most powerful element to build trust, but you shouldn’t underestimate its importance. According to BCS …

Judgments on website credibility are 75% based on a website's overall aesthetics!

We – humans – are aesthetically oriented, and a blog design can communicate a lot! I am talking about the so-called “anchor-effect”, an instant and instinctual attraction generated through a powerful and positive first impression. So, ask yourself a few simple questions:

• does my blog design fit with the message that I need to convey?
  
• is the message clear enough?
• can visitors tell within a second what my blog is about, or my design is too cluttered?
• what does my design communicate about me?
• what are they going to feel or see in the very first seconds? chaos or orderliness and systematization? ignorance or competence? superficiality or proficiency? and so on …

Believe me, these are simple questions, but the answers could make the difference between success and failure when you want to earn money with a blog or to make a living with blogging!