3. Write with analogies and Metaphors

A good analogy or metaphor is a good way of getting readers' attention, using metaphor is not difficult, connecting a business story with a reference to an old culture of your audience. You would have been able to link an unfamiliar concept with a familiar concept.

The analogy is also a similar writing style, you are comparing two different things to indicate their similarity. Although this is much more complex and there is a need for you to give some details, but it is a great way to present an idea or concept.

4. Use appropriate Title and Introduction

Many times we already have a title in focus, especially when writing for a business setup; but a great way to write is forging out the title after the write-up

Your title should be informative; it should simply tell your readers what they expect in the article. It should be appealing, to make them also read. Although it gives basic information about the article; but must not be structured in such a way as to lose the audience.

Your introduction should also be properly structured, you are not out to craft out the best paragraph in the world. Make it as simple as possible, you need a short piece that attracts attention and keeps the readers reading. Of a truth, most people want to see your introduction then scan through the rest of the material. A good title with and an introduction that can attract attention will keep your audience reading.