5. Nurture your email list

Just like social media is a great way to connect with your audience, your email list is another vital tool. This is usually done through a regular newsletter; apart from been able to share content with your audience regularly, it has been proven to be a good way to build trust.

A good way to keep your audience is by using an autoresponder. In this model, you have scheduled emails to be sent at a specific time. This can be done for education and also for sales.

To collect your audience emails, you can use a pop-up form or sign-up form embedded in the article or side of your post page. You can do this simply by engaging an email marketing company, there are lots of them in the market.

Conclusively, we all do business with people we like and respect; the same applies to online business. To succeed in our business, we must put people first, our audience comes before our content. Remember we must find out our audience type and understand them first before content creation.

If you know of other creative ways we can connect with and keep our audience, kindly use the comment section to share your idea.