You Can Learn a Lot from Your Competition

Competitive intelligence can help you tap into that information. It is your goal to gain insight into strategies that others are using in your market so that you can adapt and improve on them. Through relevant, high-quality content, your aim is to offer the best search experience for your users.

Ever think about SEO and feel overwhelmed?

I would be shocked if you didn’t – most people prefer not to deal with the apparent uncertainty of search engines and how they operate.

But here are the lessons I've learned from my many years of experience in marketing:

• Search engine optimization isn’t as complex as most people think.
• Your greatest allies can be your competitors.

Think about it, through reverse engineering others' success, there is the possibility to identify their weaknesses and win more often. That's the beauty and power of competition.

Search engines are more important than ever. In all the speculation and hype about how these robots will evolve and work it is easy to forget why they exist.

Do Your Research

Keyword research is the Key to the success of marketers. You need to know what keywords your competitors are ranking for. If you increase your SEO efforts. You will see real results.