Give and ask for Links
In blogging, it is useful for everybody to utilize the give-and-take framework. Whenever you’re making a reference point to another blogger’s post in your own blog post, you should embed the blogger’s link in your post. That’s important.
This will, of course, improve the quality of your post and will enable you to request an exchange of links with the other blogger. This exchange of links will play a significant role in driving targeted traffic to both blogs.
To Whom Would it be a Good Idea for You to Link Out?
There are numerous tactics which you can implement for connecting to other related blogs.
My recommendation is that when you need to give a reference or clarification in your post, but you aren’t so much sure where to connect to (what info to use as a reference point), connect to some great online resources, for example, Wiki. (Indeed!
Here are a couple of ideas for building outbound links:
- Link only to pages that really draft the post in depth.
- Link to blogs having high page and domain authority.
- Link to posts which have received a high number of social shares. (Though you need to consider several factors like the genuineness of the site).
- Link to the bloggers in your in your specialty or industry, helping you create bonds with individual bloggers out there.
It’s normal blogging practice to direct readers to an external resource page in case there may be a very useful phrase of your posts which may sound ambiguous to the readers.
Likewise in this post-panda world, I have seen that almost all of the top Google ranking pages have a couple of outbound links to niche-related and high Page Rank blogs, which helps them improve their Page Rank in Google.