Article marketing is different from any other form or advertising. The difference is that article marketing could be said to have 2 purposes.

The number one purpose is to give valuable free content that Google, Yahoo, MSN and other search engine will be glad to have and show off when people are looking for information that is contained in your articles.

The number two purpose is to take advantage of those search engines content hungry to make yourself known and promote your product in the resource box of your articles. This is of course YOUR purpose of writing articles.

Article marketing is more powerful than any other form of advertisement, because articles reach more people than any other kind of promotion device. One main reason is that people in general trust an article much more than they would any kind of advertising. Some people who hate ads and most time do not even look at them, or even despise them altogether, will read your articles. This is why it is very important that you do not try to sell within the content of your article. Articles have to be different than ads to have any credibility. If people lose credibility in your articles they will lose credibility in you and your product as well.

Ever heard the statement "people buy more willingly from someone they trust"? This is true for any kind of marketing. Article marketing included.

Another benefit of article marketing is that it creates links back to your site, which you might know results in a higher ranking for that site as time goes on. No other form of advertising can do this for your website.

Another great advantage of article marketing over paid advertising is that once your article has been submitted it will be out there forever. When you pay for advertising, the advertisement stops the moment you stop paying, but when it comes to articles, not only you never pay for it, but it's out there forever. You couldn't even take an article out even if you wanted to, because if you were going to your directories dashboard and deleted it you could still find it on some publisher's sites and other blogs where you could do nothing about it anymore whatsoever!

This is the magic of article marketing!