1. Heading Tags

Heading tags are tags used to distinguish your article's headings and subheadings from your article's main content. The tags are categorized as H1, H2, H3, H4, H5, and H6. While there is a lot of emphasis on H1, others do not enjoy such celebrations.

Of most importance is that headings make it easy to organize your content, and it adds to the general architecture of your content.

As such, headings are anchors that make it easy for users to quickly scan through the pages, while it also makes it easy for search engines to move through a well-structured text than moving randomly in a wall of blocked text.

To effective use headings in your content, you must:

1. Ensure they are relevant to the block of text they describe.
2. Do not overpopulate headings with keywords.

2. Title Tags

Title tags are the primary line you find clickable on search engine result pages (SERP). They are aimed to give readers a comprehensive idea of the content of the article from SERP. Although there have been various debates on whether these meta tags affect ranking, one significant undisputable advantage of title tags is that it is the first thing a searcher will see. It is the first thing to help users determine if the page is worth a click. As such, a well-written title tag will increase your number of clicks, thereby impacting ranking.

To effectively use this Meta tag for SEO in your content, you must:

1. Ensure each page is associated with a unique title that deals directly with its content
2. Put your significant keyword first, and ensure smooth and high readability
3. Monitor the length of your characters, ensure they range between 50 and 60 characters.