3. Meta description

The meta description is another unique meta tag for SEO that resides in the header section of your content. It is conspicuously displayed on your SERP. They occupy the most significant space of these pages. They will increase your click-through rate and reduce the content bounce rate when well written. The top of it is that if your meta description contains the keyword, it will be boldened when the user searches. It will help you stand out and let searchers know they have found precisely what they are searching for.

It is worth noting that you cannot place all your keywords in the meta description, but you can put your essential keyword there. To effectively use this meta tag for SEO in your content, you must:

1. Create a meta description for each article on your website
2. Your meta description should not be more than 160 characters. Else Google will cut it off
3. Ensure to include your most important keyword in your meta description

4.Image Alt attributes

If you create images without taking note of this meta tag for SEO, you are leaving a lot undone. The image alt attribute describes the image's content for search engines and users when they cannot load the image. Since search engines cannot see pictures, they rely on the image alt attributes to understand the ideas on your website.

Worth noting is that while there is an emphasis on using alt text with the images, also images must be relevant to the content wherein they appear.

To effectively use this meta tag for SEO, you must

1. Use your keywords in your alt text and be descriptive enough
2. Ensure you optimize images that are relevant and will most likely be looked up by search engines and users