Diplomacy -the skill of dealing with people in a sensitive and tactful way.
Let's go back 2000-odd years and learn from a very smart 'marketer' by the name of Paul.
It's been said that the Bible contains lessons about every aspect of human life. Stories about some of the smartest, wealthiest and most 'creative' businessmen this world has ever known are to found within the Bible. The Apostle Paul was one of them.
He 'sold' an idea to an entire generation of people and planted the seed that began the spread of Christianity throughout the entire western world - long, long before social media and the internet!
One of his 'methods' he outlines quite succinctly in these words:
"I have become all things to all men". (I Corinthians 9 v 22)
Think about it for a minute.
What did he mean?
Well, I'm not a Bible scholar and the meaning of those words are no doubt argued over within the hallowed halls of higher theological learning, but to me they simply mean that Paul was a master diplomat! When he was speaking or writing to the Jews, he invoked his Jewish heritage. When he was arrested by a Roman centurion, he proclaimed his Roman citizenship. He was also a master wordsmith and used the power of the written word (his epistles or letters) to sell Christianity to an eager audience. How? By becoming 'all things to all men'!
OK - you're no doubt wondering what that's got to do with Good English?
It's a bit like the old saying 'When in Rome, do as the Romans do'. That was a matter of safety - act like the natives and they might not put you in the circus with the lions!
What I'm saying is that you don't want to get thrown to the lions when people read your content. You want them giving you the thumbs up! You want them coming back for more. So you do them the courtesy of 'speaking their language'...you're a Roman to the Romans, a surfer-dude to the surfers, a garden-guru to the botanists.
What is considered acceptable language to the surfing community may definitely not be understood or appreciated if your audience is mainly accountants.
Another word for this type of diplomacy is the use of jargon or slang.
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Excellent tutorial! Your conversational style creates a very friendly atmosphere for learning a difficult subject. I think you will reach those who desperately need this training in order to produce coherent content for their websites.
Cheers to you from the other Ellie!
Thanks for your kind comment. How's tricks? Did you get my message the other day? Keep in touch!
Ellie-also
And I will definitely keep in touch.
Currently I am designing a logo for my Paleo Pioneer website. It is quite a comic relief to do some artwork and take a break from the intensive learning process.
I have been studying tons of member tutorials along with the WA lessons. It is sort of like wading through an endless sea of crucial information that you know you gotta get down just right for things to work properly. The SEO seems to be the biggest challenge for me.
I hope things are going better for you guys. They must be somewhat, since you were able to get this honey of a tutorial up and running.
Be chatting at you here and there, maybe in the PM section.
The Other Ellie
(I have close friends, Ernest and Emily, a couple, who are both successful writers. I have been editing Em's self-published novels and short stories. And I often sign off emails as The Other E.)
Things are pretty tough - but I write for fun, so it's a bit of 'comic relief' also. Is your Paleo website a WA one? I'm gonna check it out!
Thanks for keeping in touch
Ellie
