Using the language the natives use, is just one aspect of courtesy. Another aspect is your attitude towards your customers. Believe me, it comes across pretty quickly! The last thing you want to do is 'talk down' to people. Yes - you are The Expert, but you are a friendly, approachable expert. You are happy to share your knowledge with your customers. You like them and you want to help them. So don't use words that your target audience won't understand or wouldn't normally use in association with the subject of your niche. And the best way to do this is...
...write as if you are talking to people!
You are just having a conversation with friends! It really is that simple.
That's why Kyle says to just 'write' and get your content on to your page or post. It helps to make your writing sound more natural. But then, once you have your initial thoughts and ideas down - GO BACK and edit, edit, edit.
Okay - you've checked that you are using niche-specific language, you are polite, courteous and tactful and you've adopted a friendly, approachable attitude - what next?
Why is it important to worry about these things anyway?
I think we've all agreed that we are creating websites with a view to making some money, right? And we all know that we are launching our fledgling websites into an unbelievably massive marketplace. Last time I checked, there were something like 2.5 billion internet users, so there's plenty of pie for us all to get a decent slice.
There's more than enough to go round, but don't miss out on your slice!
Excellent tutorial! Your conversational style creates a very friendly atmosphere for learning a difficult subject. I think you will reach those who desperately need this training in order to produce coherent content for their websites.
Cheers to you from the other Ellie!