6. Notifying Recipients Promptly

Although you can schedule traditional marketing campaigns at a specific time and place, it can take many months to plan and coordinate them. Even then, it isn’t certain that the right people will see your campaign assets.

Because email marketing is so fast to set up, you can create entire campaigns with less trouble and quickly. It is possible to ensure that the email is delivered at the correct time for your audience.

Segmenting your audience, for example, can ensure you only send the content you want at the right time.

7. Nurturing Leads

Email marketing is part of the inbound strategy. You can use it to nurture leads and increase conversions.

Let's say, for instance, you download a lead magnet from a website. After that, you begin to get drip emails. Finally, you decide you want to book a demo or learn more. You have converted your MQL (Marketing Qualified Lead) to a SQL (Sales Qualified Lead), which increases the number of qualified leads available to the sales team.

You can use email marketing campaigns to further qualify leads so that sales teams don't waste their time with poor leads. If your company uses lead scoring, you can track which leads open your emails and engage with your email links.

8. Reaching the Right People at Just the Right Moment

You must reach the right customers at the right times to have a successful marketing campaign. Yes, this is something you must keep in mind.

Email marketing makes it easier to reach people, as they always check their email. This is a great way to increase the success of your marketing campaigns.

This means you are constantly in front of your audience so that it can keep you on top of their minds.