9. It is Possible to Create Cost-Effective Campaigns.

Traditional campaigns, such as print or direct mail, can be expensive. The contract covers the photoshoots, printing costs, printing fee, mailing, and placement.

You only need a copywriter or graphic artist if you're not using stock images. This could be just one person in your team. You can even create your designs in Canva for free.

E-mail campaigns take very little time to produce. You can create an email in less than one day if you need it. This makes it much cheaper than printing or direct mail campaigns.

Marketers always face time and money limitations. Email marketing campaigns can make them be more efficient while still generating leads and revenue.

10. Your Audience will be Happier if You Offer More Value

A business's main goal is to offer value to its customers. You can offer value even if customers don't make a purchase.

Furthermore, customers and prospects have already opted in, so you can use email to offer more resources to those who are interested.

Your audience will be more interested in you if you continually provide value and you'll have a greater ROI (Return on Investment).