What is moving or transferring a comment all about?

At the most basic level, a comment is a message left at the bottom of your posts by visitors, relating to what they have just read. This is part of the total process we call "engagement".

Engagement...of course, comes in many forms...social media interaction, email campaigns and...comments. Comments are important because among other things, it effects our page rankings. This is because it indicates interest and value the visitor places on the content and over all service we as webmasters have provided.

The more comments the better that post is going to rank for its keywords, all else being equal (even negative comments can be valuable, especially if the subject is a controversial one, although obviously here in the world of marketing, we mainly want positive ones).

Naturally then, comments are valuable to us. Discarding comments would be like tossing out things you need and use around your house, every time house cleaning is in order. It's just not something you want to do.

So, why would we ever need to move or transfer a comment?

Let's find out!