1. Each Hour, Have a Different Sale

An exciting and fast-paced way to increase your online business's reach is to hold a different sale each hour. There may be separate sales that you can start at midnight on Black Friday. You can potentially increase your sales by doing this, especially if certain products aren't available until a specific time. Or promote four different products for sale, one each day!

2. Unveil a New Product

People love new and innovative products. This is why you should use the Black Friday opportunity to promote a unique product that will be only available that day. This could take your Black Friday marketing to a whole new level. Even if your customer has only purchased the product once, they might be interested enough to buy your new product.

There are two significant ways to announce a new product. The first is to add it before the big event. You never know; it might even result in more sales than Black Friday itself. Another way is to add it on Black Friday.

You can use a countdown clock to make things even more exciting. It may be that you have decided that the product will be only available on Black Friday. This creates an urgency that encourages people to take action.