6. Get a VIP Early Bird Discount

Early birds get the worm or a discount. You can use your email list to update your customers about your latest featured products, which will come at a discount on Black Friday.

You can even make a VIP early-bird discount hook more appealing by using words and phrases like "limited" and "almost sold out" to convey the feeling of scarcity. Research has shown that people are more comfortable taking risks when there is scarcity.

7. Explore the Buy-One-Get-A-Discount Tactic

Black Friday's marketing tactic of buy-one-get-50% is another one that works well. This triggers customers to purchase more than they would normally. A variation on this is to offer 50% off everything the morning before Black Friday and then get 50% off the afternoon.