8. Get a Sneak Peek

If you have an eCommerce store, you can show your customers some of the most popular products that will be available before they go on sale. You can use a teaser video or GIF to showcase the main products of a SaaS company.

You may do whatever you want, but keep it in the Black Friday context. Make sure to specify the details of the deal and place emphasis on the significant discount.

Promote your sneak peek in these ways

• Make billboard and television advertisements if your company is large
• Promote it on social media sites
• Create a YouTube video
• You can add it to an email signature as a link
• Use email signature for digital marketing with black Friday banner
• Send it via an email blast
• Add pop-ups to your website
• Add it to your newsletter
• Display ads and create search
• Create a radio or podcast ad

9. Create a Countdown Promo Clip

Another excellent idea is to make a promo video using a countdown clock. This video will showcase all products on sale for a week. This can generate more hype and get people lined up for Black Friday. You can now promote your promo video on Instagram once you have made it. Use Black Friday to subversively promote your products.