4. Know Your Audience

It is important to fully understand who your ideal audience is and what makes them think about your brand. The best messaging is tailored to the needs and wants of one person. It is not a good idea to write content for everyone.

You must create buyer personas if you don't have one. These will give you a clear picture of the people you want to reach. These are formed through market research and insights from real customers. These will be focused on the following:

• Background
• Gender
• Age
• Localization
• Financial situation
• Identifiers
• Career
• Family

This information can give you a glimpse into the background of your potential clients, their communication preferences, and demographics. It will reveal what sells and what doesn't, since content that convinces one client may turn off another.

5. Motivate with Emotion

To make your message resonate with your target audience, use emotion, and not only language.

When your brand communicates with readers' emotional reactions, you can trigger actions via social media sharing to increase your conversions.

When people feel they buy.