Create Content that Resonates with Your Readers

When you strike a hard surface with a tuning fork, it vibrates at a specific pitch. It emits a clear tone that musicians can use for tuning their instruments (such as guitars and violins)

As a content marketer, one of your jobs is to see your reader as a tuning fork. To create resonance with your reader, you must publish great content. You have to use a tone that makes them like, trust, and respect you.

It's a part of your job that is often overlooked. But it's important to create posts that resonate with readers. It's something that creators hardly talk about. It's an important task and can be hard to accomplish.

A piece of content that resonates with readers builds trust and passion for your resource. And it creates the perfect environment for making an offer.

Let's take a look at resonance and how to create consonance with your readers.

Consonance: How to Achieve It

Do not assume that your post must be positive in order to strengthen consonance.

In every piece you write, you don't have to be a unicorn or rainbow talker. You can sometimes get people to agree by offering some difficult-to-hear but crucially important advice. You can also blow a common assumption to shreds.

Try being:

Specific – No matter how long the content is, it should be concise and specific. The purpose of the content should be summarized in one sentence.

Useful – It makes you create content that is remarkable and resonates with your audience.

Brave – Be brave and say what no one else is saying. If you speak out before the rest, you might be able to discuss something that everyone else is afraid of. You must take big risks to win the support of your audience.

Emotional – Good content makes us feel good. It can stir up emotions, no matter what they are. You can create consonance with your readers by making your writing personal and emotionally charged.

Radio shows, movies, and television programs create consonance by telling stories and by creating characters that resonate with their audience.