Components of a Landing Page
Testimonial Style Landing Pages
A testimonial-style landing page is a comprehensive outline of a product or services that is written in first person tense. It will usually outline experiences one has with these products and generates product interest through personal promotions. One important aspect is having the ability to connect with the customer on the emotional level. Here are some questions that you can ask yourself and answer within your testimonial:
- What would this person be thinking if they were interested in this product?
- Why would they be reluctant to purchase the product?
- How will this product improve their life?
- What are selling features to this product, and how do these apply to the customer's "wants"?
- Is there any risk involved with purchasing this product?
If you can answer the previous questions from your perspective, you have just written a very effective landing page. You should also include unbiased product information that outlines the product, the creators, price, guarantee, support, and other relative features.
A good testimonial-style landing page captivates the person's interest, answers all of the questions they could potentially have, and builds them to a comfort level where they feel good about purchasing the product. One good thing is that most products/services available online have a full 100% money back guarantee, so really, there is nothing to lose for a customer if they are interested in trying a product. If they don't like, they simply ask for a refund and get their money back. This is a good point to emphasize through a testimonial based landing page.