Components of a Landing Page
Components of a Product Review
1 - Brief Product Descriptions
A brief description will provide an outline of the product, what it offers, why it is better or worse than other products, and potentially your personal recommendation. Do not copy and paste this information from another person's website or the merchant page. Put this in your own words.
2 - Attribute Rankings
Rank the products based on their attributes. This could include components such as overall rank, effectiveness, guarantee, support, risk, and other related attributes (will differ for all products). It is also beneficial to rank the products overall as the #1, #2, #3, etc. as it allows the visitor to easily define a clear winner, increasing their chances of purchasing the best product. If there is any ambiguity as to which product is the "best", you will lose the sale (as the visitor will continue their research elsewhere). The key is to help them make the purchasing decision.
3 - Product Images and/or Screenshots
Many people are visual learners, so include some images of the product and/or screenshots of the website. This will add appeal to your landing page and acts as a break from the text. You may want to also include images that pertain to the particular industry you are promoting. For example, if you are promoting make money products, you could include pictures of money or expensive items such as yachts, cars, or houses...or even better, a picture of you with your first affiliate check!
4 - Visible Exit Points
Allow for a lot of different types of exit points for the visitor to go from your page to the merchant page. Often times new marketers will only allow a single exit point on their page to their #1 product. Include 2-3 exit points for each product that you review (title, buy now, image linking). The more visitors you can get to click on your links, the more conversions you will get. An effective way to provide an exit point is to create links or buttons that read "Click Here to Buy Now" or "Click Here to Learn More". These kind of exit points can greatly improve the rate at which people click your links because you are asking them to perform an action.
It is very important that you make as many reviews visible without the need to scroll the page, as possible. As soon as a visitor comes to your page they should see that there are product reviews available to them. Do not overwhelm your visitors with text that is too long, and never bury your reviews below the first visible frame of your website!
Below are some landing pages that will help you to visualize what a "Good" review-style landing page looks like. Templates for these landing pages can be downloaded from the resources area, modified, and used to promote products of your choice.
Review Style Landing Pages: Click Here To View