Components of a Landing Page
Introduction to Landing Pages
First of all, before we start describing how to effectively use landing pages, you will need an understanding of exactly what this landing page thing is. Some people try to make the definition of a landing page more complicated than it actually is, but in essence, a landing page is a single page on your website that your traffic is sent to upon clicking on your ad. This page usually has only outgoing links to the merchant web pages through your affiliate URL's. A landing page differs from a website because it is simply a page within a website.
A landing page can be very beneficial in achieving a greater ROI from the products you are promoting, as it allows you the opportunity to pre-sell and offer reviews of a product, as well as offer highly relevant information. This enables you to help remove any Guess Work that your visitors may have to do in order to make an informed purchase decision. With direct linking (linking straight from your ad to the merchant), you are relying strictly on the sales page of the merchant to convert your traffic into a sale, sometimes not the best idea as many merchant pages are unable to do this effectively.
There are two different types of landing pages, both of which can work well. Review Style landing pages are exactly how they sound. They consist of a page containing product/service reviews, industry information, product comparisons, and outgoing links to the merchant sites. Testimonial Style landing pages consist of long copy (long, drawn out text) that focuses on promoting one particular product from a first person point-of-view. These pages are similar to those of the merchant sales pages that are used for Clickbank products.