Introduction to Landing Pages

First of all, before we start describing how to effectively use landing pages, you will need an understanding of exactly what this landing page thing is. Some people try to make the definition of a landing page more complicated than it actually is, but in essence, a landing page is a single page on your website that your traffic is sent to upon clicking on your ad. This page usually has only outgoing links to the merchant web pages through your affiliate URL's. A landing page differs from a website because it is simply a page within a website.

A landing page can be very beneficial in achieving a greater ROI from the products you are promoting, as it allows you the opportunity to pre-sell and offer reviews of a product, as well as offer highly relevant information. This enables you to help remove any Guess Work that your visitors may have to do in order to make an informed purchase decision. With direct linking (linking straight from your ad to the merchant), you are relying strictly on the sales page of the merchant to convert your traffic into a sale, sometimes not the best idea as many merchant pages are unable to do this effectively.

There are two different types of landing pages, both of which can work well. Review Style landing pages are exactly how they sound. They consist of a page containing product/service reviews, industry information, product comparisons, and outgoing links to the merchant sites. Testimonial Style landing pages consist of long copy (long, drawn out text) that focuses on promoting one particular product from a first person point-of-view. These pages are similar to those of the merchant sales pages that are used for Clickbank products.



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SWhitley Premium
Kyle,
Spot on training and the information I was looking for. Thanks!
Sanders
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LeanneS1 Premium
Great info Kyle! Thank you for sharing! If I wanted to post a photo of a vegan candle for example as my ´must buy´ of the week for interiors, should I get permission from the website/company or do I just add an image and link to their site? I know this sounds a bit dumb. I know my website isn´t niche specific as in I´m reviewing I don´t know natural cat litter and it´s a lifestyle blog but if I can´t use an original photo and just use a stock photo I don´t think it´d have the same impact.Or is a way round getting permission actually buying a product and then taking my own photos?
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cramervod Premium
Taking your own images is a fantastic time saver for product reviews. They also come across as more trustworthy because they are real and not staged.
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LeanneS1 Premium
Hi, yeah most def. I totally agree but I was thinking if I don´t have the money to buy a product/I can´t get it shipped to Spain or I just can´t buy it for practical reasons like I don´t have the space so was trying to think of ways around it.
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cramervod Premium
You can use the images that Amazon provides you code for, or from affiliates that you represent through their programs. You can also go to a store take pictures of the products there, or sometimes if you can get a clear enough image take a screenshot of a video.
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LeanneS1 Premium
Mmmmmmm, that´s very good to know.Thanks so much for the help! Have a nice evening/day! :)
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Neil15 Premium
Hi! I find your comment very useful. But I have a question: The affiliate program from where I want to take the images from doesn't give me the option to save the image (when I "right-click" it, it gives the option to save the website, but not the image itself) do you think there's a reason for that?
Could you recommend a link to a training or something that could expand my knowledge about this topic, please?
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cramervod Premium
I suggest you do a search for "product images" in the search bar at the top. There are several blogs, questions, and even training or two on this.
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Neil15 Premium
Thank you
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AnthonyMLM Premium
Thanks Kyle for this information. Awesome
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phakacha8 Premium
I am in for this review page and looking for the video walk through
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great information Kyle! thank you!!
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Sandratj2 Premium
Great information that I certainly can use.
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SuzQ Premium
Yes, the link (above) on lesson 3 of 5 still does not go to the templates.
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rbraud8500 Premium
I tried to check out the review style landing page templates but there were none. Does Wealthy Affiliate still have them available?
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JasonGB Premium
there are a few, I use the one Kyle recommends in his bootcamp lesson but there are others here
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rbraud8500 Premium
Thanks I'll check them out.
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cmdz Premium
I have a question, a landing page may be builded into your currently web page? have to be a "new" website with that exclusive information? what is the best practice? thanks in advance for your answers...:)
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Marith Premium
A landing page, is a page on your current web-site. It is the "main" page where people come to when they click your basic URL. On the landing page you should show what your site is about and have links to your content or links to sale-posts. Most themes come with a main page where this will be done automaticly. Hope that answered your question, if not, let me know.
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cmdz Premium
Gracias Marith!...vi en tu perfil que vives en España así que asumo que sabes español...qué bueno!...creo parte de mi confusión es que el tema que escogí no tiene main page...voy a tener que revisar si consigo uno que tenga uno porque estoy entendiendo la necesidad de que la gente aterrice en una página donde haya algún grado de instrucción, ya que tengo un porcentaje muy alto de rebote...saludos y gracias nuevamente por la ayuda...:)
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Marith Premium
De nada cmdz, verdad, es necesario un tema con main page. Buena suerte :-)
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Matinki Premium
Marith
You have answered my question
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Seanthesheep Premium
cant seem to view review style landing pages?
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jvranjes Premium
Removed, I wanted to see as well.
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RG01 Premium
link to landing page is broken
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frankkej Premium
dead links in this tutorial
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BCampbell Premium
I only see website demos at word press but no landing pages.
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Labman Premium
You create your own landing pages. Some themes provide templates but often you will be limited by the theme.
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MartinaWA Premium
Under lesson 3, the link at the bottom "click here to view" doesn't work.
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RabIon Premium
Who do you think cares? This website is 80% crap, with old content, a lot of dead links, and teaching you that a car has 4 wheels, doors, an engine, and how to wash the engine, when your goal is to race and win a professional race. Those 20% are maybe enough not to go crazy that you have read hours of articles and saw tons of videos, just to learn the basic things that even if you did not know before, they won't help getting a decent result. Guess what? "You are to blame" lol. Same old story for services that are crap.
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JamesWilder Premium
What the hell is Rablon talking about?!
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spagalun Premium
why are you premium then I dont understand?
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Pauric Premium
Ideally the products would be similar for a niche website. Otherwise it might become too broad for the visitors.
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donkobby Premium
Does it mean I should review 3-7 similar products?
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Bill67 Premium
See what tommydillard is saying it may help you
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SeahorseOne Premium
Do I see that right? PPC Campaigns are on landing Pages?
PS: the link to the templates doesn't work (anymore)
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tommydillard Premium
Yes you would need to create a landing page with your link yo your product and when they click on your campaign ad it sends them to your landing page
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SeahorseOne Premium
thx for your reply and confirming it tommy!
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IJustDoItNow Premium
This information just came in the right time.
Does that mean for every review I make, I get to create a landing page?
Also, is the email list building utilizing a landing page?
I wanted one with a video and free offer in exchange for their email...how do I go about it?
Thanks for every ounce of input in this
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Labman Premium
Keep in mind that this tutorial is from 2009. A lot has changed online since this tutorial was done.

Your review is a landing page. You will be providing the reader with information, funneling them down to the point where they will decide to buy and helping them to decide to make the decision that you want them to make.
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TJ Books Premium
Did you mention collecting email addresses? Being old and senile maybe I missed it. Good article. John
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Kyle Premium
Not in this particular tutorial, but it can be something that you implement on your website ( I do recommend that you do as you build out your site).
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wei Premium
thanks but didnt see your Review Style Landing Pages
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popcorn Premium
Thanks Kyle for these tutorials. This detail is great & very helpful. Ditto what claysonik said.
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Procor Premium
Thanks Kyle for these tutorials. This detail is great & very helpful. Ditto what claysonik said.
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MAHLONG FRANS Premium
I am glad that you explained the landing page but i want to know if i should have a landing page for every article.
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TJ Books Premium
If you are writing to earn money then you need a landing page for each article but you could write 10 or more articles pointing to the same landing page.
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thorsth Premium
I am glad that you explained the landing page but i want to know if i should have a landing page for every article.
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TJ Books Premium
See my comment to Mahlong Frans. John
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committed Premium
You guys are just awesome. Hope to see you on the inside.
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askmarkg Premium
You guys are just awesome. Hope to see you on the inside.
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claysonik Premium
Nice work Kyle, i am new to W/A and finally starting to get some clarity about what i really meant to be doing
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Ciceroji Premium
Nice work Kyle, i am new to W/A and finally starting to get some clarity about what i really meant to be doing
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Demonide Premium
This is very helpful, I am a beginner here, this is just my second-day and this guide has set my goals straight and I have a clearer picture of how things work in the IM world! Much thanks to Kyle.
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erictransue Premium
This is very helpful, I am a beginner here, this is just my second-day and this guide has set my goals straight and I have a clearer picture of how things work in the IM world! Much thanks to Kyle.
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gkareem Premium
This is interesting and superb !
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Matthew71 Premium
This is interesting and superb !
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maypromise2011 Premium
really love this.
thanks!
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Davekirby Premium
really love this.
thanks!
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Ninja3 Premium
Awesome information here. This is the meat with no fluff. Good job!
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Maxboy Premium
Awesome information here. This is the meat with no fluff. Good job!
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Very Good
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renliam Premium
Very Good
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Char Premium
I read your tutorial yesterday, and worked ALL DAY LONG trying to create one for one of my campaigns... I finally just crashed around 1:00 in the morning. IT WAS HARD.
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MSims39 Premium
I read your tutorial yesterday, and worked ALL DAY LONG trying to create one for one of my campaigns... I finally just crashed around 1:00 in the morning. IT WAS HARD.
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FRohenes Premium
I don't agree with some of the comments here. I find this tutorial to be very good, clear and extremely important for our job. Thank you!
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RedRockGuy Premium
I don't agree with some of the comments here. I find this tutorial to be very good, clear and extremely important for our job. Thank you!
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Nevada Premium
Thought this information was some of the most benificial so far. I was really inspired. Thank You So much for helping me to finally start to comprehend what I'm trying to do! Started my landing page, I got the header up and will finish the page (hopefully) in the morning.
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NycStKing Premium
Thought this information was some of the most benificial so far. I was really inspired. Thank You So much for helping me to finally start to comprehend what I'm trying to do! Started my landing page, I got the header up and will finish the page (hopefully) in the morning.
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moneyguru93 Premium
This is uncomprehensive....
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Martha Lopez Premium
This is uncomprehensive....
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nasarmadinah Premium
The details given on landing page is useful and informative
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lesliecro Premium
The details given on landing page is useful and informative
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nasarmadinah Premium
informative
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lesliecro Premium
informative
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CLandi Premium
You can only learn so much from reading about how to do something. aRBie is right. Why don't you ( K & C ) do a VIDEO tutorial on how to build a landing/ squeeze page. You guys rely too much on verbiage. This is a membership! site. Take the time to help out everyone who needs help!
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soldier805 Premium
You can only learn so much from reading about how to do something. aRBie is right. Why don't you ( K & C ) do a VIDEO tutorial on how to build a landing/ squeeze page. You guys rely too much on verbiage. This is a membership! site. Take the time to help out everyone who needs help!
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aRBie Premium
Like so much stuff that I've bought this page is just theory. No examples. I don't know how to build a squeeze/landing page and the scripts necessary to collect email info, etc. What makes a good landing page? What makes a bad landing page? When should I collect email addresses (build a list) and when is it not a good idea? Should a landing page be a pre-sell or a hardsell page? Should landing pages be the whole website or just part of one? Should landing pages have links to other pages within a website? How many landing pages should a site have? How many landing pages CAN a website have? How does Google rate landing pages...MSN...Yahoo? O.K. I'm a newbie...I need to "see" how things are done. Not just theory. Please if anyone can direct me to a video...NO Freakin' powerpoint presentations. I want to see something real.
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Like so much stuff that I've bought this page is just theory. No examples. I don't know how to build a squeeze/landing page and the scripts necessary to collect email info, etc. What makes a good landing page? What makes a bad landing page? When should I collect email addresses (build a list) and when is it not a good idea? Should a landing page be a pre-sell or a hardsell page? Should landing pages be the whole website or just part of one? Should landing pages have links to other pages within a website? How many landing pages should a site have? How many landing pages CAN a website have? How does Google rate landing pages...MSN...Yahoo? O.K. I'm a newbie...I need to "see" how things are done. Not just theory. Please if anyone can direct me to a video...NO Freakin' powerpoint presentations. I want to see something real.
Reply
bizgrrl Premium
I had an interesting thought while reading this. I didn't think that people who bought products online comparison shopped as much as they apparently do. Thus, there must be more comparison shopping done online than in person. I say this 'cause it takes skills to learn how to use the computer and Internet, and these skills of patience, judgement, reasoning decision-making, etc. are the same skills needed to know the importance of comparison shopping. However, when shopping for products in person -either they know how to use the computer well enough or don't- but if they don't, then those lack of skills are going to be the reason more people comparison shop online than offline. Just my bestimated guess.
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Premium
I had an interesting thought while reading this. I didn't think that people who bought products online comparison shopped as much as they apparently do. Thus, there must be more comparison shopping done online than in person. I say this 'cause it takes skills to learn how to use the computer and Internet, and these skills of patience, judgement, reasoning decision-making, etc. are the same skills needed to know the importance of comparison shopping. However, when shopping for products in person -either they know how to use the computer well enough or don't- but if they don't, then those lack of skills are going to be the reason more people comparison shop online than offline. Just my bestimated guess.
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wald Premium
I think Jojo72 and 187345 are referring to the Canadian's Love KFC tab, which is a page of rubbish in the middle of the tutorial.
Still here 7 days after Jojo's question.
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elizadeen Premium
I think Jojo72 and 187345 are referring to the Canadian's Love KFC tab, which is a page of rubbish in the middle of the tutorial.
Still here 7 days after Jojo's question.
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wald Premium
Link is broken to Review Style Landing pages on Components tab as of this date
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elizadeen Premium
Link is broken to Review Style Landing pages on Components tab as of this date
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saveyourlove Premium
..."a landing page is a single page on your website that your traffic is sent to upon clicking on your ad. This page usually has only outgoing links to the merchant web pages through your affiliate URL's. A landing page differs from a website because it is simply a page within a website." Ok I get it ,thank you.
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RLRichards Premium
..."a landing page is a single page on your website that your traffic is sent to upon clicking on your ad. This page usually has only outgoing links to the merchant web pages through your affiliate URL's. A landing page differs from a website because it is simply a page within a website." Ok I get it ,thank you.
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disberg Premium
To jojo72 - What was the topic? Landing Pages.
How many types of Landing Pages are there. This page discusses 2.
What is the job function of each type of Landing Page. Read above.
I hope your were trying to be funny? Were you?
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Darrenb22 Premium
To jojo72 - What was the topic? Landing Pages.
How many types of Landing Pages are there. This page discusses 2.
What is the job function of each type of Landing Page. Read above.
I hope your were trying to be funny? Were you?
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187345 Premium
This is what you get when people are allowed to edit the content themselves. It was bound to happen.
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tstone901 Premium
This is what you get when people are allowed to edit the content themselves. It was bound to happen.
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jojo72 Premium
I don't quite understand why this page is here. Is it an example of something?
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N BarryM Premium
I don't quite understand why this page is here. Is it an example of something?
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