Bloggers tend to market themselves as brands. A brand is what you're known for. What makes them say, "That is so XX!XX!XX! When they see your content.

Blog branding includes:

• Name of your blog and niche
• Your blog's theme, fonts, logo, color palette, images, and so on
• reflect your writing style

Here is an excellent video training course by Kyle that might be over great help "Designing a Quality Logo & Branding Images.

Your blog name is important because it is also known about your blog (your brand). You can change many things about your blog over time, but you should keep your name. Consider it carefully before deciding.

Don't you know what to call your shiny new travel blog? Start with your name, a play on that name, or a mix of your name and travel-related terms. Here are some general rules for choosing a blog name (which will also be your domain name):

• Easy to remember and spell
• while also being short
• without hyphens or numbers

Take a look at Kyle's lesson "Your Own Domain, Your Brand.

A domain is your digital street address. Get the wrong address in a spammy part of the neighborhood, and you could lose customers before they even see your website.

However, visitors will be attracted to your address and stay for a while if you get the right one. The address bar introduces a sense of professionalism and polish.

With almost 2 billion websites online, the competition for the perfect domain name is fiercer than ever. So how do you select the perfect name for your website? Find out how to pick a domain name that's right for you with these eight tried-and-true tips.

Let's quickly discuss a domain name and why a rose by any other name isn't quite as sweet.

We refer to a domain name as the part between "HTTPS" and the extension (".com"). Here's a visual representation of parsing a domain name:

Let's take a brief detour through history to answer the Shakespearean question: what does a domain name mean?

Domain names weren't used at the (very) beginning of the internet. Users associated IP addresses with specific websites instead and typed in a string of numbers like 192.168.0.1.

Once the internet grew, it became increasingly difficult to manage.

Words became more popular than number strings as a new way to reach websites. A domain name was born.

The domain name is the address of your website, but the IP address - through which the Domain Network System communicates - is the GPS coordinates.

The two lead to the same place, but one is much more likely to be found by humans. Here is an example: www.dogs.com.

Having a solid domain name, such as the example above, helps people find your website without intervention. There is no need for complicated number strings or search engines.

With almost 332.4 million registered domains, you're unlikely to get much traction with this approach in the modern era. Dogs.com dates back to 1998. Even more frustrating is that one-third of .com domains go unused.

It doesn't mean that you can't develop a great domain name because you can't get one-word steals like the one above. Websites like www.ukpets.com combine a location with a relevant word. Here are eight strategies we've seen work.

People have limited memory capacity, which leads to domain names being created. Even though you can skip digging into neuroscience, you should consider these limitations when choosing your domain name.

The more you stress working memory, the harder it is for humans to perform tasks.

It seems like a pretty common-sense limit, but it's not as clear-cut as it sounds. It depends on the items themselves and whether they are associated with other memory systems how they fall in the human memory.

Therefore, while a website address like "www.catsdogs.com" is significantly longer than "www.animalia.com," it's probably easier to remember for most people.

How? Since "cats" and "dogs" make up two different items, "Animalia" will require people to remember three:

• The word "animal."
• The letter "i."
• The letter "a."

The example falls apart if someone has a background in biology, but it illustrates my point.

Mobile devices generate 51.89% of internet traffic.

Although that number has declined from its peak in Q3 2017, the fact remains:

At least half of the people who access your domain address will do so via a mobile device.

In other words, think about all the autocorrect victims in the world and make your domain as memorable and concise as possible for them.

Domain names are like powdered sugar on waffles.

Not a necessity, but a nice bonus. It makes sense to use a keyword if you can. 63% of top-performing domains contain keywords in their URL.

When you can't include a keyword, they provide a minimal boost to your SEO and should be carefully weighed when reworking your strategy.

Powdered sugar, then. If abused, moderation is likely to lead to disappointing results at the following website physical.

A domain name strategy list would not be complete without discussing branding.

77% of consumers purchase products based on the brand attached to the product. Interestingly, 90% of those decisions are believed to be subconsciously influenced by brand associations with positive feelings.

Amazon, IBM, and Tesla are examples of highly branded domain names.

You register your domain name...but then get a cease and desist letter from the law offices of someone who makes five times as much money as you do every thirty seconds.

It isn't an attractive picture, but it isn't uncommon either. To avoid getting involved in unnecessary litigation, you must ensure your potential domain name isn't trademarked.

Fortunately, it's pretty simple to check. You may check the trademark status of websites that will operate in the US by visiting the United States Patent and Trademark Office's website.

.com is still the most popular top-level domain extension, both for SEO and memorability.

There are many more domain extensions than there used to be, so if you use them strategically, you shouldn't encounter any problems.

If you can score a .com for a reasonable price - it's possible - you should go for it.

Finding a domain name that meets these requirements can be a challenge. If your creative team needs a break, you can put some of the responsibility on a generator.

The fantastic team at ThemeIsle created DomainWheel, a simple and easy-to-use domain name generator. Enter a keyword to see all the available domain names. It even suggests domains that sound like it, rhyme with it, and are random.

Bust a Name is comparatively bare-bones in terms of design compared to DomainWheel, but the results are far more creative and faster.