How does Moz calculate your domain authority score? Moz literally uses 40 different signals, but here are a few among the most crucial:

1. MozRank

This is the metric used to score the power of your site’s inbound links. It checks to see, not only the number of backlinks that your website generates, but also the quality of these links. Quality takes preeminence over quantity, which implies that one high-quality external link is better to get than five low-quality links.

MozRank’s scale is based on a 0-10 basis (with 0 being the lowest and 10 being the greatest). The average rating by MozRank for a site is 3.

2. Quality Content

The quality of the content you create on your site determines the ranking power of your website in search engine result pages. Thus, in ascertaining what constitutes the domain authority score of your site, content is an extremely-crucial factor. As domain authority helps to increase your search engine rankings, it also has a close correlation to it.

3. Search Engine Friendliness

This has a lot to do with how user-friendly your website is to the ideal target audience as well as with the use of search engine optimization. The structure of your site matters a lot as regards navigating from one link/tab to the other. How you structure your site lets users love to continue visiting from time to time.

A poor site structuring complicates indexing and crawling for search engine spiders, which can terribly hurt your search engine rankings. It’s crucial for the quality of your domain authority score in the online world as well.