Priority Of Elements in Your Website Header

Placing what information where on your page is a case of priorities. You have to decide what is important for you. In the beginning, it could be to catch eyes on your headlines for your latest articles, or it could be growing your email list. Putting a form above the fold on your page, especially your header or even in your footer will take away available space for other stuff you want in there.

There have been several studies done on where to get the best effect of an opt-in form. According to GetResponse a case study showed a 30% opt-in increase moving the form above the fold during a year. The form was moved higher up on the website page

Need some food for thought about using that precious header space for an email sign-up? I’ve got a case study for you. This study shows how moving an opt-in box from below the fold to above the fold resulted in 30% more email sign-ups over the course of a year. The client was an online retailer in the B2C market.

They did just one thing to get 30% more opt-ins. They moved the sign-up box higher on the page. This sign-up box isn’t even in the header area, but it’s still much more visible than before. Moving the opt-in box did not hurt sales. In fact, the new page increased sales by 27%. Nice work!

Do Not Use Only a Single Link

If you wonder, use a sign-up form on every page of your site. If you just provide a link to take a potential subscriber, taking them to a sign-up form, you will most likely lose the subscriber. I know from myself that I wouldn´t sign up if I had to click a link to do it.

Keep it simple and let people have the opt-in form readily available at once.

“Every time you ask someone to click a new page in the process, you lose 50% of your audience.” — Email Optimization: Improve ROI from Capture to Conversion (MECLABS Director Dr. Flint McGlaughlin)