- Classrooms
- Uncategorized
- Building Your Brand
Building Your Brand
Table of Contents
-
Intro
- Write down five Brands that you recognize.
- What makes those five Brands stick out to you. Write this down.
-
What is a Brand?
- Discuss what should be included in your brand.
- Why is a brand a good business decision? Write it down.
- Look at those five brands from the previous lesson & see if you can identify the different areas from the list.
- Check your Social Media. Is it personal? Can it be used for your business? Write this down.
- Write down ideas for your brand.
- Choose a brand from the previous task for your business.
-
Your Mission Statement
- ?Why did you choose your niche? Write it down.
- What areas of your niche are exciting to you? Write it down.
- Let's leap forward 10 years, where will you be? Discuss this.
- What sets you apart from your competition? Write it down.
- Write down three different Mission Statements for your site.
-
Your Logo
- Write down five ideas for logos.
- Set up a corkboard for your ideas.
- Collect at least ten images for your board.
- Create at least five images for your logo.
- Check outsourcing sites for creating your logo.
- Look at Trademark site listed above.
-
Using Your Logo
- Check your logo, website and brand. Do they work well together?
- Discuss where you can use your logo.
- Integrate your Personal Brand with your site.
- Look into different Social Media.
-
Building Trust
- Are your visitors creating positive associations with your site?
- Are your posts/articles unique, different and high quality?
- Are you consistent?
- Discuss how you would under promise and over deliver.
- Discuss mailing lists and how they can be effective.
-
Marketing Your Brand
- Share a few links of your awesome posts to at least 3 social media sites, 2 forums, and one bookmarking site.
- Check out Reddit. Discuss this.
- Search for sites that are related to yours. Ask if they will publish your post, with a link embedded to it, to your site.
- Check out Google Adwords, Facebook Ads, and Google Adsense. Discuss this.
- Submit your site to a few business directories.
-
Managing Your Brand
- How effective is your reputation management? Discuss this.
- Discuss how positive reviews help your website.
- Discuss what type of incentives you would use for positive reviews.
-
Conclusion!
- Discuss what you thought of this course.
- Discuss what you learned in this course, if anything of value.
Lessons
Done 0%
1
Intro
LESSON TASKS
2
What is a Brand?
LESSON TASKS
Look at those five brands from the previous lesson & see if you can identify the different areas from the list.
3
Your Mission Statement
LESSON TASKS
4
Your Logo
LESSON TASKS
5
Using Your Logo
LESSON TASKS
6
Building Trust
LESSON TASKS
7
Marketing Your Brand
LESSON TASKS
Share a few links of your awesome posts to at least 3 social media sites, 2 forums, and one bookmarking site.
Search for sites that are related to yours. Ask if they will publish your post, with a link embedded to it, to your site.
8
Managing Your Brand
LESSON TASKS
9
Conclusion!
LESSON TASKS