Lesson 8, folks! So close! I see a bowl of ice cream on the horizon..reach!

Managing Your Brand

You can manage your Brand with Reputation Management by using SEO. This can improve the quality of the information. Then this will, in turn, help your post/site turn up when someone is searching for your website.

Reputation Management can also include the following:

  • A website (duh, you're here at WA for this!)
  • Increase visibility with positive reviews
  • Offer incentives for good reviews
  • Respond to negative reviews (politely & effectively!)

And...more sneaky tasks! Darn it!

How effective is your reputation management? Discuss this.

Discuss how positive reviews help your website.

Discuss what type of incentives you would use for positive reviews.

Tasks 0/3 completed
1. How effective is your reputation management? Discuss this.
2. Discuss how positive reviews help your website.
3. Discuss what type of incentives you would use for positive reviews.


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Cindyda1 Premium
I hope it's ok to reply here 10 months after you posted this. I am new and was searching for information about building trust for your site and found this. Very helpful information. Thank you!
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swhittington Premium
lesson 2 brand.. Okay so I have different sites.. can/ should a brand encompass all my stuff?
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Brendie Premium
That's a great question!
I have 3 completely different sites, so I had this question too. Actually, for each of my sites I have a different business brand. But, my personal brand (this is discussed a little bit in a different lesson) is consistent for each one. Well, I share the personal brand with Buddy (my pup, it's his site really) on that one.
If you're a business is like Virgin Mobile (the same niche all across) then you might consider using one brand. Here is an example of consistency in a business brand:
Virgin Mobile. They have a consistent brand all across their sites (all cellphones, I think). Same color of red with white letters, same tone, etc. And Richard Branson put his personal brand on these sites.
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DaleOdom Premium
You did a fantastic job on this training Brendie! I find it very useful because it helps me to understand the importance of branding better.
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Brendie Premium
Nice! I am glad this training is helping you! There is a lot involved in branding. Enjoy the course!
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MKearns Premium
Wow! Brendie, you've put together a marketing e-book here! Well done!
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Brendie Premium
This subject is easier to explain than SEO. Perhaps I should turn it into a book?
Thank you for your comment!
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Profithog Premium Plus
Dude - you did awesome! I mean this looks like a WA training! Fantastic job Brendie!
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Brendie Premium
Thank you! I was hoping for that!
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