Whew! At the end of this course! We made it! Bowl of ice cream, here we come!
So, we discussed the following items:
Goals
Mission Statement
Logo
How to use your logo.
Brand and what it is.
Consistency
Brand Loyalty
Marketing
Managing the Brand/Reputation
Last time for the tasks!
Discuss what you thought of this course.
Discuss what you learned in this course, if anything of value.
Hope you enjoyed this course as much as I did creating it. Off to enjoy that bowl of ice cream...
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swhittington
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lesson 2 brand.. Okay so I have different sites.. can/ should a brand encompass all my stuff?
Brendie
Premium
That's a great question!
I have 3 completely different sites, so I had this question too. Actually, for each of my sites I have a different business brand. But, my personal brand (this is discussed a little bit in a different lesson) is consistent for each one. Well, I share the personal brand with Buddy (my pup, it's his site really) on that one.
If you're a business is like Virgin Mobile (the same niche all across) then you might consider using one brand. Here is an example of consistency in a business brand:
Virgin Mobile. They have a consistent brand all across their sites (all cellphones, I think). Same color of red with white letters, same tone, etc. And Richard Branson put his personal brand on these sites.
I have 3 completely different sites, so I had this question too. Actually, for each of my sites I have a different business brand. But, my personal brand (this is discussed a little bit in a different lesson) is consistent for each one. Well, I share the personal brand with Buddy (my pup, it's his site really) on that one.
If you're a business is like Virgin Mobile (the same niche all across) then you might consider using one brand. Here is an example of consistency in a business brand:
Virgin Mobile. They have a consistent brand all across their sites (all cellphones, I think). Same color of red with white letters, same tone, etc. And Richard Branson put his personal brand on these sites.
