Lesson 7! Whew! I need a cup of coffee! How about you?

Marketing Your Brand

Okay, we write a lot of content here. A lot! You can use your content for...you guessed it! Content marketing! How do we do this? Well, after you write high quality (and high value) content you need to share it on your social media platforms (we discussed this a little earlier). Yes, share! Does your content add great value to your niche? Share it! That's right, share those awesome posts by sharing their links on social media, a few forums (related to your niche, of course) and bookmarking sites.

I hear Reddit is a good site to look at. Check it out! If you do sign up with Reddit, just make sure you have a great headline (title) and great content. Yes, make sure your posts have value and not too much self promotion if you join them.

You can also use guest posting at sites that are related to your site. Ask if they will publish your post (with a link embedded in it to your site). This is a win-win situation. It will help you get more traffic and brand recognition. Always a good thing!

Advertising is another great marketing strategy. Here is a couple of suggestions (PPC):

  • Google Adwords
  • Facebook Ads
  • Or even Google Adsense

Search Engine Optimization (SEO) is the preferred method of getting your brand/site out there by using keywords in your posts. Visitors will run across your site by using similar keywords. It is also a great idea for site ranking. Yes! Get that site on Page 1! What's that? You made it to the top five? Yippee! Keep going! I am positive this interesting subject is discussed in a different course. Don't forget to submit your niche site to a few business directories!

Those pesky tasks are after us again...

Share a few links of your awesome posts to at least 3 social media sites, 2 forums, and one bookmarking site.

Check out Reddit. Discuss this.

Search for sites that are related to yours. Ask if they will publish your post, with a link embedded in it, to your site.

Check out Google Adwords, Facebook Ads, and Google Adsense. Discuss this.

Submit your site to a few business directories.

Tasks 0/5 completed
1. Share a few links of your awesome posts to at least 3 social media sites, 2 forums, and one bookmarking site.
2. Check out Reddit. Discuss this.
3. Search for sites that are related to yours. Ask if they will publish your post, with a link embedded to it, to your site.
4. Check out Google Adwords, Facebook Ads, and Google Adsense. Discuss this.
5. Submit your site to a few business directories.


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Cindyda1 Premium
I hope it's ok to reply here 10 months after you posted this. I am new and was searching for information about building trust for your site and found this. Very helpful information. Thank you!
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swhittington Premium
lesson 2 brand.. Okay so I have different sites.. can/ should a brand encompass all my stuff?
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Brendie Premium
That's a great question!
I have 3 completely different sites, so I had this question too. Actually, for each of my sites I have a different business brand. But, my personal brand (this is discussed a little bit in a different lesson) is consistent for each one. Well, I share the personal brand with Buddy (my pup, it's his site really) on that one.
If you're a business is like Virgin Mobile (the same niche all across) then you might consider using one brand. Here is an example of consistency in a business brand:
Virgin Mobile. They have a consistent brand all across their sites (all cellphones, I think). Same color of red with white letters, same tone, etc. And Richard Branson put his personal brand on these sites.
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DaleOdom Premium
You did a fantastic job on this training Brendie! I find it very useful because it helps me to understand the importance of branding better.
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Brendie Premium
Nice! I am glad this training is helping you! There is a lot involved in branding. Enjoy the course!
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MKearns Premium
Wow! Brendie, you've put together a marketing e-book here! Well done!
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Brendie Premium
This subject is easier to explain than SEO. Perhaps I should turn it into a book?
Thank you for your comment!
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Profithog Premium Plus
Dude - you did awesome! I mean this looks like a WA training! Fantastic job Brendie!
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Brendie Premium
Thank you! I was hoping for that!
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