Think of things you like, love. Subjects you're passionate about

Make a list of them, in decreasing order starting with the ones you like most

Think of a keyword you'd like your whole website to focus on. A main keyword. For example, for the Affiliate bootcamp, where I am, examples would be:

Making money online, Work from home, Self-employment, Home based business, Online business, Affiliate marketing tips, and the list could go on.

It should be a keyword that you can further expand with the content you are going to be creating.

For the make money online keyword, I could write ,,5 ways to make money online'' ,, How to make money online easily'' ,, Legit ways to make money online'' etc.

When researching a niche you should mainly consider three things

• Your audience
• Niche-related keywords
• Check the competition

I. Your audience

Why concentrate on the niche audience first, instead of products? Because as Chris Ducker said ,, Products come and go, but niche audiences stick around forever.''

Essentially, products you promote may somewhere in time go off the market or fall in popularity, but if you have an audience trusting you, you'll be able to reach a lot more people with any product you promote.

The difference is, in case one, your audience would be just the people interested in the product you promote. If the product goes off market, you lose the audience also.

In case two, the product can go off the market, the audience isn't there only because you promoted the product, but because they trust what you recommend them. They trust YOU. And that's your goal, to help people and be somebody they can trust to be telling them the truth, in their best interest, not in yours.

II. Niche related keywords

Your goal is to identify the keywords your audience uses when they research something related to the niche you've chosen, especially searches related to their problems, pain or questions, because that's what you want to do, help them, answer their questions, make their pain go away.

This information will not only tell you what your audience cares about the most, it will tell you whether or not there is potential for potential in this niche.

You should think about keywords related to your niche and use Jaaxy keyword tool to check the search volume of the keywords and the competition.

III. The competition

You might think that keywords with a big search volume will bring in a lot of traffic. But if you think about it, a lot of websites are focused on those keywords. And given the large competition, there is little chance to get a high enough ranking and a cut of that big search volume traffic.

Instead, you should look at keywords with lower competition ( QSR ) for which you can actually rank and get traffic. It's better to rank 1st for a keyword with 100 monthly searches instead of not ranking at all for one with 1 million searches. In the end the first gets you more traffic and the second brings none.