What is branding? What does branding do for you? Why is it important?
Let me ask you a question. What comes to your mind when I say “Golden Arches”? McDonald’s, right? How about “apple”? You get my point.
Apple, Amazon, Google, Yahoo, Bing – all companies that have used images and branding to the utmost advantage. Just saying the name brings a visual to everyone’s mind instantly.
That’s what we want for our web sites – an image that will be, hopefully, forever associated with that site.
One very inexpensive (as in free) way to help accomplish that is to create a featured image with a text overlay that can be used in all of your posts and pages when shared on social media.
Next, I'm going to show you how to create the image, then we'll add it to your page...