In this tutorial we will look at What is a Landing Page, the 2 main types of Landing Pages and how you can create blindingly brilliant and high converting landing pages easily!

What is a Landing Page?

Basic term.

Landing page made simple...it'sa page or the page or in fact...any page that visitors arrive at when they land on your website.

Marketing and Advertising term (this is what we are interested in friends)

The landing page/s we are interested in are standalone web pages that are distinct from your main website and are designed for a singular purpose...email capture, lead capture, conversions...

Landing pages often have absolutely no navigation links. This means you traffic doesn't have the option of navigating away from the landing page and into your main website.

Why?

Your landing page is there for a reason. You want to limit the options available to your landing page visitors. Limiting their options actually helps guide them towards your intended goal....contact capture and conversion.