Blindingly Brilliant Landing Page Tips:
To create blindingly brilliant landing pages consider:
1. Focus on your copywriting:
We are not all brilliant wordsmiths but you must take care and pay attention to the words you put on your lading page.
This is one of those times that less is more...we are not looking for 1500 words here folks...
When considering your copy make sure you are concise and well crafted (spelling, grammar) whilst also ensuring you are:
- explicitly clear about the benefits of subscribing or clicking,
- geared to a niche and targeted audience,
- provide evidence of value the visitor is about to receive,
- Get the visitor to agree that you have a solution...so be specific ...very specific about your offer
- To get conversions get your visitor excited and wanting more
2. Headline, headline, headline...
Actually no ones really going to care about your copy and offer if your headline is as dull as dishwater.
Who wants to read anything more if they've just been subjected to the most boring headline ever written...no one fancies the online equivalent of watching grass growing...
Your headline is the very first thing your potential prospect sees.
It’s your one chance, and likely your only chance, to give big upfront communication and inform in a few words what you’re page and product is all about.
Create curiosity and reel them in!
3. Clarity converts
If it take time and effort for the visitor to understand what your page or product or offer is all about then kiss that subscriber goodbye.
If your offer isn't immediately obvious then don't bother.
People don’t buy what they don’t understand.
If its not clear, doesn't have clarity then it doesn't convert...simple as that