Lead Generation Landing Pages

These are the ultimate in landing pages for online business.

Lead generation landing pages are used to capture your visitors data usually their name and email address.

The only purpose, and its a pretty damn important purpose, is to collect information that allows you to contact, build relationships and market with your once visitor, now prospect at a later time.

Lead Generation or Lead Capture Landing pages must always contain a form to collect this data and will always have a description of what the visitor will get in return should he/she decide to submit his/her personal information to you

You may offer your visitor anything of value and that makes it worth their while to fill in your form such as

• Ebooks
• Free courses or Webinars
• Discount coupon/voucher
• Contests and prize draws
• Free trials
• Membership benefits
• Notification of a future product launch
• Personal support and mentoring

Keep in mind that the length of your form and the personal data you ask for will have huge impact on your conversions.

The less information you ask for the more likely you'll get conversions.

Email or Email and firstname is enough.... anything more (unless absolutely necessary) will lower conversions.