I need to preface this training by saying that I don't use Adsense and I haven't in years. I have one rouge ad out there somewhere that's making me a few cents each month, but other than that, I don't touch it. In fact, I can pin-point the exact date I stopped using Adsense. It was August 25th, 2009. I had PM'ed Kyle asking for advice on one of my sites and he warned against Adsense on a site like mine and said this line:
Kyle: Why give away a prospective customer for $0.50?
Ever since that conversation, I've constantly evaluated the audience that reads my content and tried my best to pair them up with advertisers I think would best suit their needs. Adsense has yet to make sense for me. Adsense does have its benefits however. I'm not against the program entirely, but Adsense should not be your only source of income online.
This training covers the recent string of Adsense bannings, how Google treats their publishers, how I got wrapped up in a "Google banned me :(" story, and alternative ad-networks to join.
Let's get to it!
We have always emphasized that using Adsense is working for pennies when you can be earning dollars. The reason that we have always stated this is because the people that are advertising (the Adsense) on your site are the actual people benefiting from your content as they are generating the sizable revenue chunks (the $).
The cool part is that when you own your own site, you have full control...you can do whatever you want. If you want to try Adsense, you can. If you want to promote Amazon products, you can. If you want to run relevant affiliate offers, that is an approach as well.
There are much better alternatives to Adsense so for those people out there that are frustrated by a suspension or feel they are earning pennies, try something else!