3. They are not Publishing content often.

Starting a website is a great idea, but you must keep it active by publishing content often. So doing you will increase your organic website visitors and also improve your social media performance.

As such, you must include website content creation on your list of daily or weekly to-dos.

4. Prioritizing Content Quantity over Quality

Producing a large amount of poorly written content is one of the marketing mistakes bloggers use to make. It does not help your search engine optimization(SEO) and will not deliver value to your audience.

To deliver value to your audience, you need to spend time creating valuable content. As mentioned earlier, the times have changed; users and search engines no longer attend to roughly produced content.

5. Adopting Black Hat SEO techniques

Here is another major content marketing mistake. Because search engine algorithms continue to change regularly, some marketers always want to adopt sharp practices to beat this algorithm.

They ignore best practices of developing relevant content; they fail to target long-tail keywords. Rather, they adopt keyword stuffing, creating duplicate content, spam comments, and other black hat SEO techniques.

6. Not doing Email Marketing.

Email marketing has remained an evergreen marketing tactic. It is evident that it has come to stay, and you cannot afford to ignore such vast marketing tactics. You can use good email marketing tactics to increase your leads and keep them nurtured with relevant content.

Email marketing has an average open rate of 20%. You can continuously improve it by ensuring your service provider is well optimized for mobile. You can also add an appealing call to action in your content, using social media links, and crafting appealing subject headlines.

Email marketing is a sure ticket to increasing your return on investment and reducing your cost of advertising.