2. Keywords - Go for High CPC or Low CPC?

You have your niche now it is time to research some good keywords.

In this case I use the Google keyword tool. To see the CPC, cost per click you have to be logged into your Google account. Now should you go for a high CPC or a low CPC? Often the higher CPC the more competition. I would also say do not underestimate the low CPC keywords, if you get good volume you can make good money even with the low CPC keywords.

I always go for exact searches.

In this first case "car insurance", we have a great CPC of $63,85, lots of traffic but high competition. Very high competition this is going to be almost impossible to rank a simple Adsense site for this keyword. I would stay away from this, i would drill down further.




Here is an example with a lower CPC, good traffic but with low competition. How to sites seem to be doing well when it comes to Adsense sites.




Here is a personal example;

I checked the average CPC and CTR (click through rate) this year, jan - aug 2012 on my Adsense sites:

I have one site with a CTR of 21%, CPC is only $0.10 but it still bring me some good money with that high CTR.

I have another site with a 2,27% CTR but the CPC is $3,27 so that brings in some good money too.

So either way you need some good traffic to your sites.

Next: Should you combine Adsense with Affiliate offers?


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fishing Premium
Why is this not working cannot fiqure it out...does it take some time for google to do something??? I have an old adsense account that seems to be open still....I pasted the code in and nothing happens....do you need different code for each ad???..I have used the plugin and tried to paste directly and nothing.....any ideas??? thanks Veronica...:)
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veronica.l Premium
Hello,
You do not need different code for each ad. Feel free to PM me the site and I can take a look. If you want to email me the code I can take a look at that as well...

It usually takes a few minutes for the ad to "go live"...

Is the Adsense account still good? You can start "earning" before all details are squared away, you might want to make sure the account is still valid.

Veronica
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bryonbrewer Premium
the keywords you choose in the CPC/traffic/competition section, those are for ranking your site right? and google will automatically assign ads for that keyword? or do you also tell google the keywords when you create the ad?
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veronica.l Premium
That is correct, the keywords is for ranking my site and Google will assign ads for the content on my site.
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bryonbrewer Premium
excellent thanks. I had been meaning to set up an adsense site recently so this training will help me get off my a** and do it
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veronica.l Premium
glad I got you going on this :)
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bryonbrewer Premium
so i had a few keywords that jaaxy was saying were 500 or so searches and less than 100 QSR (pretty good) but the same kw on google's kw tool says "high" competition, what would you do in this situation? I trust jaaxy's results will let me rank for that KW, wheareas google's competition is more referring to adwords competition
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TJ Books Premium
I took all my adsense ads off my sites because I thought they might take people away from my sites but I missed the checks so put them back on some site and will probably have them on all the sites before it is over. I haven't finished reading your article. More tomorrow. John
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veronica.l Premium
It is always good to do some testing... and yes the checks are nice too :)
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DABK Premium
The trick, as always, is to be able to get it to be #1, so keyword selections is important. I've also found out that people in the last stages of buying don't click on the adsense ads on my sites. People in the earlier stages do.

I've found out, for me, anyway, sites built around: how to kind of keywords get me more clicks. My click through rates on my best adsense site based on late buying cycle stages has a click through rate of 3-4%. My best one built on keywords people use in the earlier stages of they buying cycle gets me 9-11%, one month it got me 5% (which is still higher than 4).

Nice one, Veronica.
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veronica.l Premium
You are right, number 1 keyword is what we want. We need volume, lots of traffic to these sites. It also help when you work with niches that have high CPC (cost per click), but don`t underestimate the niches with low CPC though, lots of traffic can add up.

Just an example, I checked the average CPC and CTR (click through rate) this year on my Adsense sites:

I have one site with a CTR of 21%, CPC is only $0.10 but it still bring me some good money with that high CTR.

I have another site with a 2,27% CTR but the CPC is $3,27 so that brings in some good money too.

Thanks for adding this, think I will have to add this to the training.

Veronica
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stadium Premium
This will help people get started making money more quickly, I personally creating an adsense site is a lot less intimidating. So I think its good for beginners. Just supply information, don't even think of selling anything.
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veronica.l Premium
Exactly no selling just helpful information. Thanks for your comment,

Veronica
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uakoko Premium
Thank you for this comment. I was wondering where, as a beginner, I should start...Now I know!
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