Your Profile

Your posts help build your profile so when people check you out to either friend you or to see if you can help them you have worthwhile content that accurately reflects what you are about.

Post to your profile every day.

Your Group

If you have your group set up then you should be providing content that directly helps your tribe members achieve what they are working towards.

You should still use the RVL formula in your group, but this is where you address the reason your members joined you in the first place. ALL your very best value should be in your group, give your members what they came for and give others a reason to want to be in your group.

Post to your group approx. 2 times a week. It can be more if you have information that you need your group to see, but don’t just post for the sake of it. VALUE always.

Your Target Groups

You need to find 3 - 4 super relevant, vibrant, BIG groups to post regularly too.

These are groups your target market are hanging out in. So if you do Health Supplements for Men type in the search bar at the top of the page Men’s Health, go across to Groups and then check out the groups that have more than 10,000 members.

You are looking for groups that have members who are engaged, ones that post regularly and who respond to other posts … a vibrant active group.

You also want to be able to answer questions within that group and be able to post your own relevant posts in there.

I started out with about 6 and have narrowed it down to 3 big groups that I post regularly too.

Anymore than 3 and it’s hard to get a post in there regularly, any less and you are limiting your reach, you want to get your name and content out to as many people as humanly possible.

And in your bigger target groups you want your posts to provide value, to make you stand out from the crowd and give people a reason to click your profile and check you out.

Before you put up your first post engage with the group over a couple of days. Respond to comments and be as helpful as you can. Answer questions, click that love button on a few posts and generally get a feel for what posts have lots of engagement in the group.

IMPORTANT: Read the group rules. Do not post any affiliate links or links to your group or profile in anyone else's group unless the post specifically asks you too.

This is bad form and will not result in any sales anyway.

Facebook is all about attraction marketing, people WILL seek you out if you provide value.

Once You Have Posted

The really important thing after you have put up a post, no matter whether it is on your profile, your group or in one of your target groups is to respond to any and all comments that happen on your post.

Facebook loves to see engagement, so not only would it be rude not to acknowledge the person who took the time to comment on your post, it also helps Facebook see that you provide great content and they will then in turn show your post to more people.

See how the snowball effect will start to happen.

So respond to every comment on your posts, and preferably within 24 hours, but if you notice a comment you might have missed, respond no matter how long it’s been.

Summary

I hope this has helped to explain what, where and how to post to generate the most engagement possible on Facebook and increase leads to your sites and ultimately generate sales for you.

By using this system and not simply posting random content you will build your authority, people will start to know, like and trust you and will therefore respect your suggestions when it comes to visiting your site or purchasing your products/offers.

You will find in a very short space of time people will also start to private message you asking for your help, and by providing that genuine help you will make sales.

Of course if you have any questions please pop them in the comments and I will be happy to help you out.